Executive Perspective Presentation: Building up a Start-up in Embedded Vision: Lessons from Machine Vision

Summit Track: 
Business Insights

As embedded vision becomes more capable, it is proliferating into many new markets and attracting many new start-ups. How can you gauge when the time is right to launch an embedded vision start-up? Should you focus your business on one application, or try to address many? How should you decide when to expand your start-up into additional markets and regions? One way to inform such decisions is to examine the experience of past start-ups in related fields. In this presentation, we briefly examine the development of the machine vision market (vision mainly for factory automation), including the main phases of the growth of this market over the past 30 years. We look at examples of successful start-up companies in machine vision, distill key learnings from these examples and transfer the resulting success recipes to the current situation of embedded vision start-ups. Finally, we identify which market verticals are ripe for embedded vision start-ups and illustrate one representative opportunity.

Speaker(s):

Arndt Bake

Chief Marketing Officer, Basler

Arndt Bake has been a member of the Management Board at Basler since January 2011. Before joining the Management Board he had been Business Unit Manager of the Components business segment. Until the end of 2013 he led the Basler Product Management, Production and Supply Chain Management. Since January 2014 he has been responsible for Strategic Marketing, Product Management and New Business Development. Arndt Bake has a Dipl. Ing. degree in electronics engineering and an MBA degree. In his former business career he worked in product marketing functions in the electronics industry before entering Basler in 2001.

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