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"Using Vision to Collect Rich Data in the Moment of Truth for Retail Analytics and Market Research," a Presentation from GfK

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Dr. Anja Dieckmann of GfK Verein and Markus Iwanczok of GfK SE deliver the presentation "Using Vision to Collect Rich Data in the Moment of Truth for Retail Analytics and Market Research" at the Embedded Vision Alliance's September 2017 Vision Industry and Technology Forum. In their presentation, Dieckmann and Iwanczok cover the following topics:

  • Market research beyond questionnaires and retail panels
  • Inferring emotions from facial expressions: GfK EMO Scan
  • Shopper conversion with in-store tracking
  • Conclusion