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"Building Up a Start-up in Embedded Vision: Lessons from Machine Vision," a Presentation from Basler

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Arndt Bake, Chief Marketing Officer at Basler, presents the "Building up a Start-up in Embedded Vision: Lessons from Machine Vision" tutorial at the May 2018 Embedded Vision Summit.

As embedded vision becomes more capable, it is proliferating into many new markets and attracting many new start-ups. How can you gauge when the time is right to launch an embedded vision start-up? Should you focus your business on one application, or try to address many? How should you decide when to expand your start-up into additional markets and regions? One way to inform such decisions is to examine the experience of past start-ups in related fields.

In this presentation, Bake briefly examines the development of the machine vision market (vision mainly for factory automation), including the main phases of the growth of this market over the past 30 years. He looks at examples of successful start-up companies in machine vision, distills key learnings from these examples and transfers the resulting success recipes to the current situation of embedded vision start-ups. Finally, he identifies which market verticals are ripe for embedded vision start-ups and illustrates one representative opportunity.