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"Overcoming Barriers to Consumer Adoption of Vision-enabled Products and Services," a Presentation from Argus Insights

John Feland, CEO and Founder of Argus Insights, presents the "Overcoming Barriers to Consumer Adoption of Vision-enabled Products and Services" tutorial at the May 2015 Embedded Vision Summit.

Visual intelligence is being deployed in a growing range of consumer products, including smartphones, tablets, security cameras, laptops (especially with Intel’s RealSense push), and even smartwatches. The demos are always cool. But does vision work for regular consumers? Do consumers see vision as a value add or just another feature to be ignored?

In this talk, John investigates the best and worst of consumer product embedded vision implementations as told by real consumers, based on Argus Insights’ extensive portfolio of consumer data. John examines where current products fall short of consumers’ needs. And, he illuminates successful implementations to show how their vision capabilities create value in the lives of consumers. Case studies will include examples from Dropcam, Intel RealSense, HTC’s M8, and vision-enabled drones such as the DJI Phantom 2 Vision+.