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Analogue Video Surveillance Equipment Still Dominant in the Consumer Market

Wellingborough, U.K. (19 November 2012) - Analogue security cameras accounted for 87 percent of total camera shipments in the consumer and DIY video surveillance market, according to a recent market report from IMS Research, part of IHS Inc. (NYSE:IHS). However, unlike the professional market, the consumer market is not predicted to see a significant revenue transition from analogue to network video surveillance equipment in the next five years.

This is for two main reasons. Firstly, in a highly price-sensitive market, consumer network cameras are on average, double the price of analogue cameras. Secondly, many of the major suppliers to the consumer market are primarily focused on analogue equipment and have comparatively small ranges of network products.

Josh Woodhouse, market analyst and report author, comments: “Consumer analogue video surveillance equipment is primarily sold bundled as a complete system containing at least one camera and a DVR. Conversely, network cameras largely are not available in four or eight camera bundles. Whilst consumer network security equipment offers some interesting solutions it is often not an equivalent product to analogue equipment. Typically, network cameras appeal to a different type of end-user who initially installs a single camera to monitor a particular area of their home.”

Despite the difficult retail climate, the consumer market for video surveillance equipment has continued to perform well, with double-digit growth forecast for both analogue and network product categories.

Woodhouse concludes: “Many retailers stocking video surveillance equipment realise it is a growing category that has not yet reached saturation. The faster growth seen in network equipment has not cannibalised sales of analogue equipment; there is still organic growth in both product lines. For standard multiple camera installations, analogue offers a cheaper solution complete with many of the functions available from network equipment. Analogue bundles will remain fit for purpose for many consumers in the future.”

For more information please contact:

Niall Jenkins
niall.jenkins@ihs.com
01933 402255

IHS Media Relations
press@ihs.com
Tel: +1 303 305 8021

Alternative Contacts:

Europe
Ann Ruff
Ann.ruff@ihs.com
Tel: +44 1933 402 255

US
Stacy Hackenberg
Stacy.hackenberg@ihs.com
Tel: +1 512 302 1977

Asia Pacific
Yvonne Zhang
yvonne.zhang@ihs.com
Tel: +86 21 6720 1823

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Please visit www.securitymarketintelligence.com for a full list of our research.

About The World Market for Consumer and DIY Video Surveillance Equipment – 2012 Edition.

About IHS (www.ihs.com)
IHS (NYSE: IHS) is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. Businesses and governments in more than 165 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to long-term, sustainable growth and employs more than 6,000 people in more than 30 countries around the world.

About IMS Research (www.imsresearch.com)
IMS Research, recently acquired by IHS (NYSE: IHS), is a leading supplier of market research and consultancy to over 2500 clients worldwide, including most of the world’s largest technology companies. Established in the UK in 1989, IMS Research now has dedicated analyst teams focused on the factory automation, automotive, communications, computer, consumer, display, financial & ID, LED & lighting, medical, power & energy, solar PV, smart grid and security markets.  Currently publishing over 350 different syndicated report titles each year, these in-depth publications are used by major electronics and industrial companies to assess market trends, solve marketing problems, and improve the efficiency of their businesses.