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Reality Fighters for PS Vita Only a Taste of the Potential for Augmented Reality

Austin, TX  – March 19, 2011 – As more and more consumer electronics devices incorporate cameras, embedded vision applications are set to change the way consumers interact with their devices. Augmented reality is one of the most interesting applications, with Sony’s recent release of the game Reality Fighters for the PS Vita portable gaming platform providing a small example of the potential for this rapidly-growing technology.

Sony’s Reality Fighters, released recently for the PS Vita, utilizes the device’s rear camera to overlay gameplay on real world backgrounds in real time, with rudimentary image analysis to understand how to place the on-screen action based on the physical environment in the image. Sony’s game, however, is only a small example of the potential for augmented reality, which will become more common over time.

“Sony’s Reality Fighters, along with augmented reality games and applications already available on iOS and Android, are paving the way for ambitious implementations of the technology down the road,” stated IMS Research senior analyst Paul Erickson. “Devices with portable form factors are only the beginning – in five years consumers will consider commonplace the ability to view the real world enhanced with information and specialized imagery. The real battleground for applications of the technology, and consumer adoption, will be the smartphone market – it’s a camera-equipped device people carry with them everywhere they go.”

Augmented reality applications can potentially be implemented in conjunction with any device with both a camera as well as some type of display output.  As more devices incorporate one or more cameras, such as smartphones, tablets, game consoles, laptop computers, and connected TVs, the opportunities for augmented reality applications will be considerable over time. According to the IMS Research report, “Next Gen User Interfaces: Touch, Gesture, Motion, and Voice,” the number of camera-equipped CE devices potentially able to be enhanced by augmented reality applications will be over 2.8 billion devices in 2015.

“Amazing new capabilities are being enabled as electronic devices gain the power to analyze and extract information from video inputs,” said Jeff Bier, founder of the Embedded Vision Alliance (  “Sony is pioneering the application of  embedded vision technology in handheld gaming devices.  In doing so, Sony is showing the electronics industry that visual intelligence can be implemented in low-cost, low-power electronic devices.”

For more information please contact:

IMS Research
Paul Erickson – Senior Analyst
T: +1 512 302 1977

Alternative Contacts

Ann Ruff
Tel: +44 1933 402 255

Stacy Hackenberg
Tel: +1 512 302 1977

Asia Pacific
Yvonne Zhang
Tel: +86 21 6720 1823

About the Next Gen User Interfaces: Touch, Gesture, Motion, and Voice Report:

The study “Next Gen User Interfaces: Touch, Gesture, Motion, and Voice – 2012 Edition” offers a current analysis of the technologies transforming the human-machine-computer interface. It provides a concise explanation of touch, gesture, motion and voice control advances as well as a concise cost/benefit analysis and tradeoffs of each. Key markets
such as factory automation, automotive, security, mobile tech, education, digital signage and consumer electronics are discussed, along with barriers to entry for each technology. Estimates for opportunity in terms of total device shipments, as well as shipments and revenues for next gen UI technologies, are provided through 2015.

About IMS Research:

IMS Research is a leading independent supplier of market research and consultancy to the global electronics industry, offering syndicated market studies, bespoke research and consultancy services. Clients include most of the household names in the industry. IMS Research has offices in Europe, the US, China, Taiwan and South Korea. To find out more, contact IMS Research:; T: +44 (0) 1933 402255;

About the Embedded Vision Alliance:

Founded in 2011 and led by BDTI (, the Embedded Vision Alliance ( represents an industry collaboration to transform the electronics industry with products that are more intelligent and aware of their environments.  It is a membership-based entity dedicated to inspiring and empowering embedded system designers and application developers to use embedded vision technology.  A key means of achieving this is providing engineers and developers with the practical information that they need in order to effectively incorporate embedded vision technology in their designs.