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LEGO and EyeCue Enter the World of Embedded Computer Vision with New iPhone Based Game
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Eric Gregori
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http://news.cnet.com/8301-13772_3-20113117-52/new-lego-game-combines-physical-bricks-iphone-app/?part=rss&subj=news&tag=2547-1_3-0-20

 

"With "Life of George," the iconic Danish toy company on Thursday unveiled its solution: an iPhone app that challenges users to quickly build small models using real bricks and then take pictures of them using the device's camera.

 

Read more: http://news.cnet.com/8301-13772_3-20113117-52/new-lego-game-combines-physical-bricks-iphone-app/#ixzz1ZLYY4wBy"

 

The game uses a computer vision app running on a iPhone or iPad written by a company called EyeCue.

 

"EyeCue is a leading technology company developing state-of-the-art vision recognition solutions specifically for low cost platforms. EyeCue is successfully integrating its interactive solutions into toys, children’s websites, mobile devices and other types of entertainment and learning products, featuring recognized characters and established brands."  

http://www.eyecue-tech.com/Home.aspx

 

 

 

 

 

 

LEGO Group Unveils First Fully Integrated Digital-to-Physical

Gaming Experience

- Combining physical building with a digital gaming application, LEGO® Life of George invites builders to test building skills in a race against time-

BILLUND, Denmark, September 29, 2011 – The LEGO Group today announced LEGO® Life of George, its first product to combine digital and physical play for a hands-on LEGO gaming experience. Featuring patent-pending brick recognitionsoftware, powered by EyeCue, the game challenges players to build models, and place them on a play mat that acts as a “green screen” to capture the image and receive a score based on accuracy and speed. Beginning October 1, 2011, players can purchase the LEGO Life of George set for $29.99 from LEGO Stores andshop.lego.com and download the free Apple iOS compatible gaming application.

LEGO Life of George is a 12-level game that can be played in novice or expert mode. Each level showcases an adventure from George, around whom the game revolves, and is comprised of models of varying difficulty based on the number of bricks needed and the building techniques required to replicate them. Builders are challenged to physically recreate the virtual models from George’s photo album using the LEGO bricks included with the game; once they have successfully completed all 10 models the next level will be unlocked.

In addition to Game Mode which can be played alone or against one competitor in a pass-and-play format, a Creation Mode called “My Life” enables users to designand capture their own models in the app’s virtual scrapbook.

“We understand consumers’ powerful connection to casual gaming, and we have seen how successfully the LEGO brand can translate to a virtual experience, so we pursued development of a fun way to combine both physical and virtual play into one product,” says Paal Smith-Meyer, head of new business at LEGO Group.  “Life of George is a result of our desire to provide an innovative way for existing and new fans to play with LEGO bricks and interact with the brand.”

Who is George?

George is a software engineer by day and adventurer by night. His main hobbies are travel, photography and numbers, and has a fun storyline for players to follow and engage with via his Facebook page, I Am George. Fans can expect to see updates and photography from George on his travels as well as hints to new game levels and app updates through his posts.

###

About The LEGO Group

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children.  The company is committed to the development of children’s creative and imaginative abilities through its products, which can be purchased in more than 130 countries.  Visit www.LEGO.com

LEGO, the LEGO logo and the Brick and Knob configurations are trademarks of The LEGO Group.  ©2011 The LEGO Group.

 

 

http://the-gadgeteer.com/2011/09/29/lego-life-of-george-virtual-meets-physical/

Jeff Bier
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Very cool!  Does anyone know if an Android version is planned?