VCA Vendors Continue to Charge for High-End ApplicationsNovember 14, 2011
Wellingborough, UK – 14th November. Despite the continued penetration of “free” video content analysis (VCA) in video surveillance devices, the market for “chargeable” VCA applications will continue to grow quickly. This is one finding from a recently published IMS Research report entitled “The World Market for Video Content Analysis in Security & Business Intelligence Applications”. It forecasts that the market for video surveillance devices with chargeable VCA will be worth almost $600 million in 2015.
For some time, video surveillance device manufacturers have been embedding low-end applications in their devices like video motion detection and camera tamper, and offering them as “free” features. The report predicts that they will be increasingly joined by other applications. A clear divide will emerge between free lower-end applications and chargeable higher-end applications. Intrusion detection is a good example. Detecting an intruder inside a building from a short distance of a few meters away requires a much less advanced solution than detecting an intruder in an outdoor environment from a greater distance and in conditions where there can be significant movement from peripheral features like water or branches moving in the wind.
According to report author, Jon Cropley, “A charge needs to be applied to recover the high cost of developing many of the higher-end VCA applications. It is unlikely that suppliers will amortize this cost in an increased price of every device they sell. This is because only a small proportion of cameras are actually monitored. Most record the video and only view an event after it has occurred. Furthermore, many VCA applications are quite niche. The majority of customers would therefore be paying for a feature that they would not use”.
The market for video surveillance devices with chargeable VCA is forecast to grow particularly quickly in such end-user industries as retail, energy & utilities, and transportation.
For more information please contact:
Niall Jenkins – Research Manager – Video Surveillance & Security Services Group
T: +44 (0) 1933 402255
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About “The World Market for Video Content Analysis” report
IMS Research first published a dedicated report on video analytics in 2006. At that time, many in the industry predicted a more rapid uptake of the technology than transpired. Reasons for this slower growth included installation problems, false alarm rates, lack of market education, and a global economic downturn. Despite this, development of VCA technology has continued and market expectations are changing. A more realistic set of expectations are being set and there is a new sense of optimism.
This report is the most comprehensive analysis available on the emerging and fast moving market for VCA. It is ideal for senior managers or executives who need to assess how best to pursue opportunities in this market and compete effectively.
About IMS Research
IMS Research is a leading independent supplier of market research and consultancy to the global electronics industry, offering syndicated market studies, custom research and consultancy services. Clients include most of the household names in the industry. IMS Research has offices in Europe, the US, China, Taiwan, South Korea, and Japan. To find out more, contact IMS Research: firstname.lastname@example.org; T: +44 (0) 1933 402255; http://www.imsresearch.com